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Old 03-18-2014, 05:49 AM   #1
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gamestop may have competition ( walmart trade-in program )

http://www.thestreet.com/story/12532...o&cm_ven=YAHOO


NEW YORK (TheStreet) - Wal-Mart is launching a video game trade-in program that it hopes will "disrupt" the $2-billion pre-owned video game market and take share from competitors like GameStop. Starting March 26, approximately 3,100 U.S. Wal-Mart stores will begin buying back used video games, the company announced in a conference call with reporters. The new program will add to Wal-Mart's mobile device trade-in program, which was launched last year.

Customers who bring in older version games, specifically from Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3, will receive Wal-Mart credit that then can be used on most store merchandise from groceries to socks to bikes, the company says.

Trade-in values will vary, from just a few dollars to as much as $35 per game, Wal-Mart says. Customers can use the credit at Wal-Mart and Sam's Club, both in stores and online.

The traded-in games will be sent to be refurbished and made available for purchase in like-new condition both online and in stores. The video games will be labeled "Certified Pre-Owned," which means the product is fully refurbished and in like-new condition, Wal-Mart says.

"We're going to shake up the market place," said Duncan Mac Naughton, chief merchandising and marketing officer for Walmart U.S., in a conference call with reporters on Monday.

"This is a new category for us and something our customers have been asking for," Mac Naughton stated. "Gaming continues to be an important business for us."

He expects the first crop of used games to be available for sale this summer.

Approximately 8 in 10 games sitting in households are not currently used, presenting a big opportunity for Wal-Mart to gain share in the pre-owned video game market, the company said. Wal-Mart is hoping that the addition of pre-owned games merchandise will be an entryway for newer gamers to purchase at Wal-Mart as well as a way for early-adopter gamers to get into the latest version of game consoles quicker.

The newest gaming consoles, Xbox 1 and PlayStation4, were both launched in November, in time for the holiday season.

Video games must be working and accompanied with original packaging. Wal-Mart electronics department associates will scan the UPC code on the case and evaluate the game for obvious damage such as deep scratches or cracks. The customer is then provided with a trade-in value for each game to accept, the company says.
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Old 03-18-2014, 08:04 AM   #2
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I thought they were already taking used games?


Well whatever, there's not a Wal Mart nearby so I'm not really interested, especially since my Best Buy already sells used games
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Old 03-18-2014, 09:18 AM   #3
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"Approx 8 in 10 games in households are not currently used."

Wow I wonder how many gamers they questioned to get that solid fact. While it sounds accurate, a person can only use 1 game at a time so it just sounds so stupid. People aren't going to sell their games because of it (or at least I'm not). Poor market research if they actually believe that's a plus anywhere but in families.
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Old 03-18-2014, 09:49 AM   #4
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Quote:
Originally Posted by Konata View Post
"Approx 8 in 10 games in households are not currently used."

....Poor market research if they actually believe that's a plus anywhere but in families.
I second this.
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Old 03-18-2014, 01:50 PM   #5
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okay, I'm in. I still need to find one used game from Wii (Super Mario Galaxy 2 in great condition). My local walmart is only 3 miles from my apartment.
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