Next year's Electronic Entertainment Expo will feature larger booths and a greatly increased attendance.
Select members of the games industry such as Sony Worldwide Studios Shuhei Yoshida and Sim City creator Will Wright have recently been outspoken about E3's diminishing importance. The hallways of E3 2008 were described by many as evoking feelings of a ghost town and major publisher Activision Blizzard decided not to attend. Today, the Entertainment Software Association announced that E3 2009 will be held at the Los Angeles Center and that it will feature a number of changes to help bring the show back to its former prominence.
While E3 2009 will not be open to the public as rumors predicted, it will have a much larger turn out than the previous two shows where attendees needed invitations. The ESA has said that the new and improved show "will welcome all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment and technology."
There will be a larger number of companies who can exhibit their products at next year's show. It is also expected that booth sizes will be increased. John Riccitiello, CEO of Electronic Arts, stated that, "The E3 Expo will be the pre-eminent North American gaming show next year. The new, larger event is better for industry leaders and for serious gamers."
E3 2009 will be held from June 2nd to June 4th.