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Old 02-21-2008, 03:22 PM   #1
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The History of Nintendo (1889 - 1997)

The early years - (1889 -1968)

1889... Fusajiro founds Nintendo Koppai to sell his Hanafunda cards.

This year Fusajiro Yamauchi who lived in Kyoto Japan founded Nintendo Koppai to begin producing and selling the special playing cards called "Hanafunda" (a.k.a. "Daitoryo" and "President") in Kyoto (Fusajiro was the great grandfather of the present Nintendo president). All the cards that Fusajiro produced was tenderly hand made using the bark from the mulberry or mitsu-mata trees.
The Hanafunda deck consisted of 48 cards divided in 12 different suits, one for each month of the year. Instead of numbers the cards had different symbols like the wind, a deer, the moon or the chrysanthemum. Different combinations of symbols and suits was worth different many points. The most popular Hanafunda game you could play was a simple matching cards game that could become very complex and was taken very seriously by the players. The cards was sold in Nintendo's own shops in both Kyoto and Osaka but they became most popular in the Kyoto region. In other regions Fusajiro sold other cards with different symbols like swords and mountains. At first the Hanafunda cards was only used as a domestic amusement and Fusajiro didnīt sold any big amounts of the handmade cards but after a while the cards began to be used in gambling and after a while the Yakuza (The Japanese Mafia) began using the Hanafunda cards in their high stake games and since all the professional players wanted to start a new game with a new fresh deck Fusajiro suddenly had problems keeping up with the demands! He had to start training apprentices to massproduce the cards.

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Old 02-21-2008, 03:28 PM   #2
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1907 Nintendo expands!Fusajiro expands his business and Nintendo becomes the first company to succeed in manufacturing western style playing cards and managing to successfully sell them in Japan. Now Fusajiro needed a better distribution system for his cards so Fusajiro struck a deal with Japan Tobacco & Salt Public Corporation to sell the cards in their stores.
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Old 02-21-2008, 03:28 PM   #3
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1929 Fusajiro retires and Sekiryo Yamauchi takes over the company.

Fusajiro retires and Sekiryo Kaneda which after his marriage with Fusajiro's daughter Tei Yamauchi got the Yamauchi surname took over as the second Nintendo president. By now Nintendo was the largest playing cards company in Japan!
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Old 02-21-2008, 03:29 PM   #4
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1933 Establishes a joint-venture partnership called Yamauchi Nintendo &Co.
Sekiryo Yamauchi established an joint-venture partnership named Yamauchi Nintendo & Co and moved the company's HQ to a new building constructed next door.
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Old 02-21-2008, 03:31 PM   #5
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1947 A distribution company was established.
An distribution company named Marufuku Co. Ltd. was established to distribute Nintendo's new western style cards like the pinochle and poker decks.
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Old 02-21-2008, 03:32 PM   #6
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1949 Hiroshi Yamauchi takes office as president at Nintendo after his grandfather Sekiryo.
Hiroshi Yamauchi (the current president at Nintendo) took office as president instead of his father Shikanojo who ran away when Hiroshi was only 5 years old leaving him and his mother Kimi alone. He knew that he was not welcome by the Nintendo's employees so he started firing all the old managers and many of the old workers to make sure that there were no one to question his authority!
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Old 02-21-2008, 03:33 PM   #7
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1951 Name change to Nintendo Playing Cards Co. Ltd.
Hiroshi changed the distribution company's name to Nintendo Playing Cards Co. Ltd. (or Nintendo Karuta Co. Ltd in Japan)
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Old 02-21-2008, 03:35 PM   #8
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1952 Hiroshi modernized Nintendo and moved the HQ!
Hiroshi moved the Nintendo HQ to a newer building on the Takamatsu-cho street and consolidated the production plants in Kyoto to make the card producing process more efficient.
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Old 02-21-2008, 03:36 PM   #9
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1953 Modernizing the card making process.
Nintendo began using plastic-coated cards.
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Old 02-21-2008, 03:38 PM   #10
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1959 Hiroshi strikes deal with Disney!
Hiroshi strikes an a deal with Disney to let Nintendo produce playing cards featuring Disney's characters. With the aid of successful TV ads and a good distribution system through many big toy and department stores around Japan these cards sold in no less than 600.000 packs that same year.
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