01-25-2012, 12:24 PM
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THQ leaves it's longtime focus on licensed kids games
Amid Growing Concern, THQ Shifts Focus
Publisher to concentrate on core games, as anonymous staffer launches attack on bosses.
UK, January 25, 2012
by Keza MacDonald
In an announcement issued to investors, publisher THQ said today that it is to exit the licensed kids' games market and focus its efforts on core gaming franchises like UFC, Warhammer and Saint's Row.
President and CEO Brian Farrell cited the success of Saint's Row: The Third as the driving force behind the change, revealing that the adult-themed open-world romp has sold close to 4 million copies.
The announcement comes in the wake of negative speculation concerning the firm's future, a string of loss-making quarters and the release of a furious letter to the media, from a person alleging to be a former staffer. The letter, which contains a high amount of salient details, calls for the resignation of key board members, including Farrell, and blasts the firm for mismanagement of its studios.
In his statement, Farrell said, "THQ will be a more streamlined organization focused only on our strongest franchises. The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title."
The announcement comes ahead of the company's Q3 2012 conference call, which takes place next week (February 2nd). Its aim is to ease investor fears that the publisher has plans to cancel or sell off some of its core franchises like Darksiders, InSane and even Company of Heroes.
The decision to exit the kids' games market reflects changing dynamics in the licensing market and the costly failure of uDraw on non-Nintendo consoles.
Meanwhile, various media outlets have picked up on the unverified ex-employee letter which claims that "having [THQ] on your resume is not a point in your favor" and blames the company's troubles on the "mismanaged" strategy of studio acquisitions in the last decade
The latest Darksiders II video
SOURCE - http://games.ign.com/articles/121/1217186p1.html
This is great news imo, other than 2 decent Spongebob games(back in the series's hayday), most of the licensed stuff they made were mostly low budget piles of crap, whereas they've been hitting home-run with most of their original IPs.
Now if only they could make a WWE game as good as HCTP! again.....